Communicating What We Do: Digital and Analogue
When it comes to explaining what we do I’ve learnt that visuals are the best way to go about it. The more I can provide for people to absorb - look at, touch, feel and smell - the more authentic their understanding is of why we exist. It’s felt like an overwhelming task at times, with many layers and so much detail I could talk for days on end about the intricacies of natural dye or grown colour, as I’m now transitioning into calling it (post on that later!).
As we are gearing up to the launch of our online shop and releasing a limited collection of fabrics I realised we needed an easy to understand graphic that collated all our information into one place.
One of the trickiest things about working with ‘grown colour’ is capturing the exact shade on film. Each colour is made up of so many various tones that appear stronger or weaker in certain lights and environments. So the colour swatches in the chart are an example and the finished product will be within a spectrum of that shade. I think this is one of the most incredible things about ‘grown colour’ - it changes, just like the living source it was derived from.